My Satisfied Former Writing Clients
(grouped by industry, sort of)
Bruegger's Corporation • Cabot Creamery • After The Fall • McDonald's • Journey Food & Beverage •
Birnn Chocolates • Green Mountain Coffee Roasters • The Budget Gourmet • Quaker Oats • StarKist •
Van de Kamp's • Nescafe • Louisiana Hot Sauce • Casa Fiesta Mexican Foods • Franklin County Cheese •
Freddy's Vegetarian Fast Food • Cherry Hill • Bill Heiss Metal Sculpture • The Lane Series •
The Vermont Council On The Arts • The Fountain • Those Dancers From Burlington • Jane Selzer • Jacky Gabe • Shelburne Farms • Tree Talk/FORIS Partnership • Spectrum Youth & Family Services • Together Foundation • Green Mountain Prevention Projects • The Intervale Community Farm • United Way of Chittenden County •
Vermont Department of Health • Lake Champlain Center For Holistic Medicine • Medical Center Hospital of Vermont • Fanny Allen Hospital • Wake Robin • Somers Eye Center • Vermont Creative Software • Spinnaker Software • Black & White Software • White Crow Software • IBM • Toshiba • Microtouch • Albert Einstein College of Medicine • University of Vermont • St. Michael's College • Vermont College of Norwich University • Delta Education •
Tubbs Snowshoes • Skis Dynastar • Lange Ski Boots • Kastle Skis • Karhu • The Village at Smugglers' Notch •
Mt. Snow • Sunday River • Koho Hockey • Bauer In-Line Skates • Dr. Bob Rotella • Merrell Hiking Boots • Champion Jogbra • East Coast Leotard • Seventh Generation • Timberpeg Post & Beam • Sto Corporation •
Florida Jewelry Appraisers • How To Mean Business • R. L. Vallee • Tri-State Megabucks • Vermont Lottery • Summitt Financial Services • Robert H. Meier & Associates • Uniform Services Benefit Association •
The Howard Bank • Montreal Trust • Action Research • First Manhattan Co. • StereoType • The Offset House • Jager DiPaola Kemp Design • Perez Griffin Graphics • Gray Cat Studio • Kelliher/Samets • Stacy & Zygadlo • Stockbridge Design • The Boatyard Newsletter • Landfall Navigation • Maritel • The Cap’N • WaterDanse Consulting • School of Shiatsu & Massage • Healing Waters • Yavelow’s Watsu Garden • The Warm Pool • Inner Harmony Consulting • Harbin Hot Springs
Here are highlights from a few of my favorite gigs.
• The launch of The Budget Gourmet, named by Marketing & Media Decisions as the Best New Product of 1984. I began as the voice of the animated character in the TV commercials (the little squiggly guy with the big schnozz), and was soon hired to be the #2 writer on the account, working on promotions, print and radio, and the creation and introductions of the various line extensions.
• Quaker Oats used me for a year to dream up ideas and marketing for new children's cereals. Most of the products I worked on were based on simple technologies of involvement: cereals that changed color, changed shape, or moved in the bowl. The idea was that if kids were involved with their breakfasts, they'd eat more – and that would make their parents happy. Surprisingly, I've never seen any of those cereals on the shelf.
• Creating the "Help Your Baby, Help Yourself" campaign for the Vermont Department of Health. This cross-media campaign repositioned and promoted Vermont's program offering free, early pre-natal care to pregnant young women (my idea). It was simple, powerfully executed, and effective.
• Lots of product naming & tag-line writing for clients of Jager DiPaola Kemp, a graphic design shop in Burlington, VT that produced some exquisite work. (Merrell: Takes you where you want to go. Kastle: A Whole New Noise. UnPetroleum lip balm.) (I also named After the Fall's Fruit of the Vine sparkling grape juice, but that had nothing to do with Jager DiPaola Kemp.)
• The first-ever big catalog for Green Mountain Coffee Roasters. An oversized, 32-page extravaganza of coffees from all over the world, chock full o' information and education about choosing and using the stuff, plus lots of coffee gear. I helped give the company a look and a voice, and we sold a lot of coffee.
• Saying "No" to Ben & Jerry's. I had been trying with no success to land them for 6 years. Then, when I was in Hawaii taking my first Watsu® class, they called and said, "Help, we need you!" And I looked around me at the beautiful (naked... have I mentioned naked anywhere on this website, yet?) people around me, holding each other lovingly in the water, and said, "Sorry. I'm in a Watsu class!" It was a very empowering moment.
(grouped by industry, sort of)
Bruegger's Corporation • Cabot Creamery • After The Fall • McDonald's • Journey Food & Beverage •
Birnn Chocolates • Green Mountain Coffee Roasters • The Budget Gourmet • Quaker Oats • StarKist •
Van de Kamp's • Nescafe • Louisiana Hot Sauce • Casa Fiesta Mexican Foods • Franklin County Cheese •
Freddy's Vegetarian Fast Food • Cherry Hill • Bill Heiss Metal Sculpture • The Lane Series •
The Vermont Council On The Arts • The Fountain • Those Dancers From Burlington • Jane Selzer • Jacky Gabe • Shelburne Farms • Tree Talk/FORIS Partnership • Spectrum Youth & Family Services • Together Foundation • Green Mountain Prevention Projects • The Intervale Community Farm • United Way of Chittenden County •
Vermont Department of Health • Lake Champlain Center For Holistic Medicine • Medical Center Hospital of Vermont • Fanny Allen Hospital • Wake Robin • Somers Eye Center • Vermont Creative Software • Spinnaker Software • Black & White Software • White Crow Software • IBM • Toshiba • Microtouch • Albert Einstein College of Medicine • University of Vermont • St. Michael's College • Vermont College of Norwich University • Delta Education •
Tubbs Snowshoes • Skis Dynastar • Lange Ski Boots • Kastle Skis • Karhu • The Village at Smugglers' Notch •
Mt. Snow • Sunday River • Koho Hockey • Bauer In-Line Skates • Dr. Bob Rotella • Merrell Hiking Boots • Champion Jogbra • East Coast Leotard • Seventh Generation • Timberpeg Post & Beam • Sto Corporation •
Florida Jewelry Appraisers • How To Mean Business • R. L. Vallee • Tri-State Megabucks • Vermont Lottery • Summitt Financial Services • Robert H. Meier & Associates • Uniform Services Benefit Association •
The Howard Bank • Montreal Trust • Action Research • First Manhattan Co. • StereoType • The Offset House • Jager DiPaola Kemp Design • Perez Griffin Graphics • Gray Cat Studio • Kelliher/Samets • Stacy & Zygadlo • Stockbridge Design • The Boatyard Newsletter • Landfall Navigation • Maritel • The Cap’N • WaterDanse Consulting • School of Shiatsu & Massage • Healing Waters • Yavelow’s Watsu Garden • The Warm Pool • Inner Harmony Consulting • Harbin Hot Springs
Here are highlights from a few of my favorite gigs.
• The launch of The Budget Gourmet, named by Marketing & Media Decisions as the Best New Product of 1984. I began as the voice of the animated character in the TV commercials (the little squiggly guy with the big schnozz), and was soon hired to be the #2 writer on the account, working on promotions, print and radio, and the creation and introductions of the various line extensions.
• Quaker Oats used me for a year to dream up ideas and marketing for new children's cereals. Most of the products I worked on were based on simple technologies of involvement: cereals that changed color, changed shape, or moved in the bowl. The idea was that if kids were involved with their breakfasts, they'd eat more – and that would make their parents happy. Surprisingly, I've never seen any of those cereals on the shelf.
• Creating the "Help Your Baby, Help Yourself" campaign for the Vermont Department of Health. This cross-media campaign repositioned and promoted Vermont's program offering free, early pre-natal care to pregnant young women (my idea). It was simple, powerfully executed, and effective.
• Lots of product naming & tag-line writing for clients of Jager DiPaola Kemp, a graphic design shop in Burlington, VT that produced some exquisite work. (Merrell: Takes you where you want to go. Kastle: A Whole New Noise. UnPetroleum lip balm.) (I also named After the Fall's Fruit of the Vine sparkling grape juice, but that had nothing to do with Jager DiPaola Kemp.)
• The first-ever big catalog for Green Mountain Coffee Roasters. An oversized, 32-page extravaganza of coffees from all over the world, chock full o' information and education about choosing and using the stuff, plus lots of coffee gear. I helped give the company a look and a voice, and we sold a lot of coffee.
• Saying "No" to Ben & Jerry's. I had been trying with no success to land them for 6 years. Then, when I was in Hawaii taking my first Watsu® class, they called and said, "Help, we need you!" And I looked around me at the beautiful (naked... have I mentioned naked anywhere on this website, yet?) people around me, holding each other lovingly in the water, and said, "Sorry. I'm in a Watsu class!" It was a very empowering moment.
